2010 Predictions for PR

Written by Rachel Herrscher

In a slight departure from my last few VERY lengthy posts, I thought I’d post a great link to some Predictions for the PR industry in 2010.

My takeaway: Social media shouldn’t be a specialty in PR, but a standard.

It’s crazy to me that people view social media and public relations in different buckets and, in some instances, different agencies. It’s time for social media to be considered mainstream media and integrated into every marketing and PR tactic.