A $25 Million Dollar Press Release-(article)

A good read! I agree...short and sweet Press Releases are the standard in today's media world. Read this great article below written by David Seaman.


A $25 Million Press Release
Grab the press's attention--and keep it--with concise and compelling releases.
By David Seaman | May 19, 2009
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Why did you click on this article? I bet the headline had something to do with it. So many press releases display boring headlines ("Our Company Is Going To Attend An Obscure Sales Conference Somewhere") and even more lifeless copy in the body of the release. This is not the sort of story that ends up on the front page of The New York Times. It isn't the sort of thing that gets argued about on The View.

Below, you will find the secrets I have learned over the years--I've sent many releases, some good and some bad--and if I had known these tips from day one, it would have saved me a lot of time.

Shorter Is Better
Many companies and individuals think that a press release is the opportunity to give every conceivable fact about the organization--when you were founded, your CEO's middle name and hobbies, your company's "vision." This is simply wrong; a press release like this is the equivalent of stopping someone in an elevator, handing him a copy of your novel, and demanding he read the whole thing in front of you. Instead, treat a press release as a teaser or elevator pitch--something you could comfortably say to someone in about 30 seconds to one minute. If you need to give more information, you can always link to an information-rich PDF file or longer release on your website.

"A good press release should be between 200 and 400 words," says Todd Pree, owner of Mass Media Distribution LLC. "The shorter the better. The idea is to have just enough info to get the reporters excited and ask for an interview."


David Seaman is a marketing, PR and buzz expert and author of Dirty Little Secrets of Buzz, in stores nationwide. He has appeared on CNN, HLN, FOX's Morning Show, CBS Radio News, SIRIUS, XM, E! Radio, and more than 60 other local and national programs.

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All the Single Ladies!!!

This is an all too familiar story for so many African American women. This is one perspective below; although there are many other theories and opinions on this topic. But one cannot argue the statistics...a very interesting read.

See below and feel free to add your comments.

Warmly,

Lisa W.

__________________________________________________________

Nightline' Single Black Female Story Strikes Nerve (posted on Essence.com)


When ABC News "Nightline" ran a story about single Black women having difficulty finding a mate people paid attention. A video clip from the "Nightline" segment was uploaded to youtube and received over 20,000 hits in a day, according to the Examiner.


According to ABC, 42 percent of Black women have never been married, and 70 percent of successful professional Black women remain unmarried. More and more Black women than ever are looking outside of their race to find love and marriage.


In the "Nightline" segment, a reporter sat down with a group of single and successful Black women in the Atlanta area to find out why they think they are still single. And comedian/ love guru Steve Harvey weighed in on why he thinks so many Black women are not making it to the alter. He says we shouldn't lower our expectations but compromising some of them wouldn't be a bad idea.

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Sleep Apnea. An unattractive solution.

Ask yourself. If you had sleep apnea, would you sacrifice beauty for comfort or comfort for beauty? Yes or no. Interesting article below.


ARE YOU SNORING YOURSELF TO DEATH?

(an article by CureSnoringToday.com


One of the unfortunate realities of life for many people is snoring. Most of us do it to some degree, but for 1 in 6 people snoring is a serious health and quality-of-life issue. Not only can it put a huge strain on our relationship with our bedmate - but it also can signal a serious health condition.

This condition is called Obstructive Sleep Apnea (OSA) and it's caused by the relaxation of the muscles in the back of the throat and tongue while sleeping which in turn blocks the airway. That blockage cuts off breathing causing a person to momentarily wake up. It can literally happen hundreds of times per night.

OSA can have serious health implications including chronic fatigue, high blood pressure, weight gain, and even heart failure and stroke.

Until recently, treatments for snoring and OSA were highly intrusive and costly, or of limited effectiveness. They included surgery, in which a doctor cuts away or shrinks tissue in the back of the throat, a CPAP face mask which forces air into the lungs keeping the air passages open while you sleep, or an oral mouthpiece designed to force the lower jaw out during sleep, keeping the airway clear.

With treatment options like these, it's little wonder that so many people have resigned themselves to living with the exhausting and frustrating consequences of their snoring and OSA condition. Snoring, it seemed, like the common cold, was destined to escape a practical solution.

That is, until OSA sufferer and inventor Stephen Matthews had a brain storm. Frustrated by his condition and the lack of good options, Matthews worked to design something that could gently hold his jaw in a position that would allow his breathing airway to remain clear while he slept, and that would also be so comfortable he could fall asleep wearing it.

After some success with a homemade device, he set off to engineer what was ultimately to become the MySnoring Solution Chinstrap. That was several years ago and today, his ergonomic chinstrap has helped thousands of people relieve their symptoms and get a decent night's sleep, night after night.

And now his chinstrap concept has been clinically proven. In a case study by the Eastern Virginia Medical School, it was found to be as effective in treating OSA as expensive CPAP machines.

So, if you or a loved one suffers from snoring and are looking for a non-intrusive, affordable and, above all, effective treatment, the MySnoring Solution may be what you have been waiting for.

Try a My Snoring Solution jaw supporter and start sleeping without snoring tonight. Order yours now for just $89.97, and get an amazing 12 month money back guarantee at CureSnoringToday.com. You'll also receive a free American Medical Review DVD and a copy of the book "7 Steps to Sleep Success."

This article sponsored by CureSnoringToday.com Copyright Howlifeworks.com 200

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2010 Predictions for PR

Written by Rachel Herrscher

In a slight departure from my last few VERY lengthy posts, I thought I’d post a great link to some Predictions for the PR industry in 2010.

My takeaway: Social media shouldn’t be a specialty in PR, but a standard.

It’s crazy to me that people view social media and public relations in different buckets and, in some instances, different agencies. It’s time for social media to be considered mainstream media and integrated into every marketing and PR tactic.

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If you go to Whole Foods, you've probably seen her products. Meet Jane Carter.

JANE CARTER, CREATOR OF THE JANE CARTER SOLUTION HAIR CARE SYSTEM:

After 20 years of experience in working with every different hair texture imaginable and frustrated by not being able to find natural based products that worked effectively for everyone, I decided to start The Jane Carter Solution.

Our products are specifically designed for dry hair. Including curly, wavy, straight, relaxed, natural hair, color treated and locked hair. We use ingredients derived from nature, natural butters, and certified organic essential oils that make your hair vibrant and alive again. Like the thousands of satisfied customers that use our products on a regular basis, I am sure that you will get great results from every use.


Natural Hair Care with a Conscience.

Our Philosophy

Above all, we believe that "hair is hair," and that segmenting hair care by ethnicity does not encourage diversity, love and multicultural coexistence. We also believe that what you put on and in your body should promote wellness, and also be kind to the earth. Finally, as a company, Jane Carter Solution supports grassroots initiatives that contribute to the protection, growth and development of our global communities in need.

Use them in good health. ~ Jane Carter

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Interview with Antonio Harlan

http://www.blogtalkradio.com/ImageQueen/2009/11/04/Magnetizing-Money-Seminar

This is a great interview as a prelude to the Magnetizing Money Seminar in Detroit. Whether you are an Ardyss rep or not, this is for anyone looking to attract wealth.

Speaker: Antonio Harlan
Sunday, November 8, 2009
Time: 1:00pm - 3:00pm
Location: International Institute
Street: 111 Kirby
City: Detroit


See you at the top!

Lisa Wilmore
Distributor
lisa.wilmore@comcast.net

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Get your own Apple Bottom with this panty shaper

Who needs implants, unhealthy injections, etc...just invest in this fantastic panty reshaper by Ardyss International. It's much more cost effective and can be worn under so many different garments to give that smooth, shapely silhouette we all want.


To order (sizes range from xs-xxl) and can be purchased online at http://www.ardysslife.com/lisawilmore. Don't forget to ask me how you can obtain a discount up to 40% on any Ardyss International garment or nutritional product.

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PASSIVE INCOME

According to Wikipedia, Passive Income is a rent received on a regular basis, with little effort required to maintain it.

The American Internal Revenue Service categorizes income into three broad types, active (earned) income, passive income, and portfolio income.

It defines passive income as income from "trade or business activities in which you do not materially participate."


Passive income is usually taxable.


In a nutshell, PASSIVE INCOME is earnings from a business that does not require direct involvement from the owner or merchant.


If you are seeking ways to earn passive income via an internet/home-based business, contact me ASAP. You could be on your way to passive income TODAY!



Contact Lisa @ Lisa.Wilmore@comcast.net and change your financial future NOW.

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Need Vitamin D? Try Coral Calcium by Ardyss International

Did you check out my last blog post where Dr. Oz talks about Vitamin D deficiency? I just happened to get my Vitamin D levels checked...and they were low. I was immediately told to take Vitamin D supplements (to help Arthritis) along with Magnesium (I read that Magnesium can help prevent nerve damage).

Personally, I don't like taking those large, horse pills as I call them. I'm so glad that I have a "liquid" alternative... Coral Calcium (liquid Calcium) by Ardyss International. Since I'm in the Midwest where Vitamin D levels are particularly low, I'm glad that I have something that I can take, that's palatable, and will help me ward off osteo-arthritis as I age.

If you want a delicious alternative that will give you the Vitamin D boost that your body needs, give me a call to order or log on to my online store at http://www.ardysslife.com/lisawilmore.

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Ask Dr. Oz: What should I look for in a calcium supplement?

What should I look for in a calcium supplement?

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Detroit Deltas selling Body Magic

TEAMWORK MAKES THE DREAM WORK

There's something magical that happens when a group of women who join forces to reach a common goal. The these lovely women, who belong to Delta Sigma Theta Sorority, Inc.-(Det. Alum.), who also have other careers, took advantage of the opportunities that come with a great network marketing company: Ardyss International, home of the popular Body Magic.

The four Deltas seen here teamed up at a major event in Detroit to showcase the various Body Magic line of products and provided samples of the company's signature juice: Le'ViVe (a high anti-oxitant juice)that contains the five super fruits: Mango, Pomegranate, Acai Berri, Goji Berry and Noni.

"I joined Ardyss so that I can help people look better (Garments), feel better (Nutritional products) and show those who don't have a favorable job situation (great company) an alternative, a way out to make their financial lives better," says Lisa Wilmore, Ardyss Distributor.

So, regardless if you're an engineer, attorney, teacher, businesswoman, career changer, home bound or unemployed- the potential for exponential growth, profit and residual income is too great and too accessible to pass up.

This is the best time to try something new, the job landscape has CHANGED, and we will ALL have to adapt. You can start here.

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You Tube Video on Network Marketing. A unique concept.

People are involved in more than one profession.


What does a: Pastor, Nurse, Retiree, NFL Player, Gospel Singer, Entrepreneur, Former Inmate, Lawyer, Doctor, Businessmen, Formerly Homeless, Model, Ivy League, Job Seeker, Career Changer, Event Planner, Realtor, College Dropout, and Hollywood A-list Actress have in common with each other? They ALL are involved in Network Marketing. If they can do it, so can you!

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What if you want something OTHER than Body Magic.

Did you know that Ardyss International is a company that makes body reshaping products , but also has two other lines of products:

Nutritional Products and
Skin Care

These products work wonders. Did you know:

Ardyss International has products to help with problems with:
Allergies
Asthma
Bed wetting
Urinary Tract Infections
Cholesterol
High Blood Pressure
Gastric/Colon Problems
Diabetes
Arthritis
Low energy

Still want to get a Body Magic garment? Great News! Some insurance companies will pay for your Body Magic. This is NOT a girdle, it's a medically designed reshaping garment. I don't know if any insurance company who would pay for girdles. Our product is different.

When you think of skin care, you've probably heard of Estee Lauder and M.A.C. - well Ardyss is also intertwined with those top of the line companies.

I could go on and on about Ardyss' "OTHER" items. Want to know more, follow my blog for more.


Warmly,

Lisa Wilmore
313 980 4766
Official Ardyss Distributor
www.HourGlassFigureFast.com

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Boardroom Beauty Pays the Bills

By Dr. Stacia Pierce from “Good Life Guide to Beauty”

Most people don't understand the value of beauty. Therefore, they miss out on certain relationships because they don't look the part. They think it does not matter, but there are times that beauty is all that matters. For example, your boss will hire a person who looks the part over someone with the skill set who doesn't look part, because their deciding factor of any employment decision is whether the person will fit into the corporate structure and able to represent the company with excellence.


Beauty bias is the elephant in the room that no one wants to talk about, but everyone sees. Beauty can and does convey itself in currency. The currency is often cash and favor with people who dispense the cash. Studies show that attractive people are two to five times more likely to be hired and they earn 12 percent to 15 percent more than counterparts. Unattractive people are two to six time likely to be laid off.

Most hiring managers say the high earning potential is the result of a noticeably healthy self-esteem. That can be the result of natural beauty or attainted attractiveness. Not everyone is physically beautiful to the masses, but being attractive is attained by anyone willing to put in the effort to care for all projects of their appearance.

I read a book once that said people of a certain economic status tend to marry people in the same income bracket. It is not that they aren't enhanced with people with lesser income, but people in the same income bracket understand one another. They don't want to spend time explaining why they summer in the Hamptons, or why it cost so much to have a boat docked in Montauk.

They have a comfort level with someone who has the same ideology and cultural touchstones. It makes life easier for them. It doesn't rock the boat. They fit in. Attractive people are the same. They do not cause current in the corporate culture, but can immediately fit in and make others comfortable.

Your appearance is sending a message. People perceive you in the first encounter and make immediate judgments about you. Decisions are made about your economic level, education, trustworthiness, honestly and credibility all within that everyone will wait to form an opinion until they have an opportunity to get to know you better. But unless you offer is positive, many people will never take the time to get to know you even better.

There is a saying in business: "sell images, not information.” Obtaining information with oral communication is complex. Spoken words generally heard only once. Before you get the chance to dissect the information, the speaker is on to the next thought. Studies tell us that although our oral retention is low, we maintain an impression of a person and what they are saying like an image on a computer. Everything that we know about the subject is retrieved when we view the picture. Once information is stored in the convenient form of an image, the brain will always retrieve it by pulling up the image it stored.

Projecting a capable image is important to your career. An employer wants to feel that you can be trusted and trust has a look. Notice the attire of a banker. It is formal, usually with a suit. The color is conservative, with very little pattern or extraneous decor. This tells people that they are serious grounded enough to handle finances. Their accessories are usually very modest, but of the highest quality and perfectly maintained. This is a sign of attention to detail, that every penny is important. Compare that image to one of a performer. The performer is usually more creative in dress, with bright colors, big patterns maybe even not quite matching. Their look says they are free and loose, interested in flowing their vein of creativity. Which person would you trust more?

If you would be honest with yourself, you know that you draw a conclusion about someone when you see them. Do you not allow yourself to be judged inaccurately by losing the inspiration to maintain a proper and professional image.

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TOP 5 QUESTIONS MOST ASKED OF ME - Body Magic

#5
Q: ISN’T THE BODY MAGIC JUST A GIRDLE?

A: No. It’s a RESHAPING GARMENT that molds to your body-giving you an hourglass figure. It also slims, trims and reshapes your body allowing you to drop 2-3 dress sizes in 10 minutes.


#4
Q: I saw something on TV similar to this but they didn’t cost the same, why?

A: There are many “girdles” on the market which TEMPORARILY hold you together….most of the time. With the Body Magic by Ardyss International, this RESHAPING GARMENT is custom fit, it molds to your individual shape while breaking down fat cells in your body-allowing you to:
§ Slim your figure
§ Improve your breathing and posture
§ Lose weight

#3
Q: I hate selling stuff to people; do I have to do a lot of that?

A: Yes and No. There isn’t a woman alive that doesn’t want to look better and feel better. The fact that I wear the garment daily and consume the nutritional products, people notice the difference. I’ve heard it all-those who see me notice the improvements to my:
§ Hair and Nails
§ Posture
§ Body
§ Energy Level
§ Financial Status

So, when you have all those good things going on, most people ask me about the products. I am not a salesperson but I enjoy talking about all the products I consume and enjoy because they work.

In case you’re wondering, my five favorite things are:
· Body Magic
· Corset
· Le’Vive Antioxidant Juice
· Liquid Multivitamins (uniquely includes Vitamin K)
· Residual Income $$$


#2
Q: I don’t know how to market, what should I do?

A: No worries, there are so many creative ways to advertise, promote and publicize easily and inexpensively. Your team will help you with this. This business is most successful with teamwork.

With the internet, I am able to market everywhere and to everyone. We have products for men and women: Reshaping garments, nutritional products and skin care.

Anyone can reach out to me to join my team or purchase products across the US and beyond if they choose.

Check out my site:

www.HourGlassFigureFast.com

http://hourglassfigurefast.blogspot.com


#1
Q: You just became an Ardyss Distributor a little over a month ago, how long did it take you to make a profit?

A: I’ve already gotten my ROI and have been making profits ever since. As long as you stay plugged-in to the company, work with a great team (like I do), and lament to the fact that YOU control your destiny-you’ll do well.

It never gets old hearing people from all walks of life talk about their previous struggles and how this NEW company (Ardyss International) and the Body Magic changed their financial status for the better.
Men, women, young, seasoned, blue collar, white collar, no collar…you can succeed in this business.

Ask yourself, what would you do with an extra:
$100+/month
$1500+/month
$5000+/month
$10,000+/month
$50,000+/month
$100,000+/month

And then ask yourself, can you get that by doing what you’re doing now? If so, great! If not, be open to hearing more information from the Ardyss team.



Lisa Wilmore
Official Ardyss Distributor
313 980 4766

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Have you tried LeVive?

You say that you want to get healthier, right? Your goal is to look and feel better, correct? I know that I want to be healther, look and feel better. LeVive helps me to do just that.

Have you ever heard of the wonder juice called LeVive? If not, it's worth a try.

Well if you're interested in a healthy, nutritional drink that's full of antioxidants from these five power fruits: Pomegranate, Acai Berry, Noni, Goji Berry and Mangosteen, contact me on how you can sample or purchase this all-in-one natural juice.

Looking forward to a healthier you,


Lisa
~Official Ardyss Distributor~

http://www.HourGlassFigureFast.com

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Check out the Body Magic Garment and more

Hello All,

I’m so excited to share with you that I am a representative of the awesome Body Magic garment! It is fabulous! I also love so many of the other products like the Angel Bra and the Panty Reshaper. There are also nutritional and skin care products as well.

If you desire a “foundational” garment that will give you a smooth line, flatten your stomach, support your back and provides all day comfort - then the Body Magic garment is the answer! I have one and I wear it almost every day! It's imperative for me personally and professionally as a PR person in the media field. I know some of you can relate-being in the public eye in photos and on camera.

Please visit the website at http://www.ardysslife.com/lisawilmore or http://www.hourglassfigurefast.com/ to learn how you can purchase a Body Magic garment.

Also, if you would like to become a distributor like me, just give me a call at 313.980.4766. This is a great way to earn up to $2000 your first month. Don’t be the last one to take advantage of this great opportunity.

Peace and Blessings!

Lisa Wilmore

Official Ardyss Distributor

313.980.4766

LMWPersistent1@aol.com

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Get An Hourglass Figure Fast.

Hello. Lisa Wilmore here.

I'm reaching out to everyone across America (both Women & Men) to tell you about a fascinating line of products that will change your life in a healthy way.

How would like to drop 2-3 sizes in 10 minutes?

No pills, No Gimmicks, this is real... If interested, please visit http://www.hourglassfigurefast.com/ or go to http://www.youtube.com/ in the search engine type drop3sizes... View the company website at www.ardyss.com to learn more information on how you can lose weight, get healthier and live a more fulfilling life.

Stick with me along this journey to look and feel better. Come get involved and obtain some powerful information...this will change your life!

So call me Lisa Wilmore at (313) 980-4766, so we can get started right away. You can reply to this email or email me at Lisa.Wilmore(at)comcast.net.Join and look forward to seeing "less" of yourself soon.

http://www.hourglassfigurefast.blogspot.com/

http://www.lisawilmore.com/

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Contact Me!

Lisa Wilmore (Consultant)

Call:
313.980.4766

Email:
LimowiL2@aol.com

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