A $25 Million Dollar Press Release-(article)

A good read! I agree...short and sweet Press Releases are the standard in today's media world. Read this great article below written by David Seaman.


A $25 Million Press Release
Grab the press's attention--and keep it--with concise and compelling releases.
By David Seaman | May 19, 2009
Print ShareThis Get the Mag Weekly Updates [-] Text Size [+]

Why did you click on this article? I bet the headline had something to do with it. So many press releases display boring headlines ("Our Company Is Going To Attend An Obscure Sales Conference Somewhere") and even more lifeless copy in the body of the release. This is not the sort of story that ends up on the front page of The New York Times. It isn't the sort of thing that gets argued about on The View.

Below, you will find the secrets I have learned over the years--I've sent many releases, some good and some bad--and if I had known these tips from day one, it would have saved me a lot of time.

Shorter Is Better
Many companies and individuals think that a press release is the opportunity to give every conceivable fact about the organization--when you were founded, your CEO's middle name and hobbies, your company's "vision." This is simply wrong; a press release like this is the equivalent of stopping someone in an elevator, handing him a copy of your novel, and demanding he read the whole thing in front of you. Instead, treat a press release as a teaser or elevator pitch--something you could comfortably say to someone in about 30 seconds to one minute. If you need to give more information, you can always link to an information-rich PDF file or longer release on your website.

"A good press release should be between 200 and 400 words," says Todd Pree, owner of Mass Media Distribution LLC. "The shorter the better. The idea is to have just enough info to get the reporters excited and ask for an interview."


David Seaman is a marketing, PR and buzz expert and author of Dirty Little Secrets of Buzz, in stores nationwide. He has appeared on CNN, HLN, FOX's Morning Show, CBS Radio News, SIRIUS, XM, E! Radio, and more than 60 other local and national programs.

Read more...

All the Single Ladies!!!

This is an all too familiar story for so many African American women. This is one perspective below; although there are many other theories and opinions on this topic. But one cannot argue the statistics...a very interesting read.

See below and feel free to add your comments.

Warmly,

Lisa W.

__________________________________________________________

Nightline' Single Black Female Story Strikes Nerve (posted on Essence.com)


When ABC News "Nightline" ran a story about single Black women having difficulty finding a mate people paid attention. A video clip from the "Nightline" segment was uploaded to youtube and received over 20,000 hits in a day, according to the Examiner.


According to ABC, 42 percent of Black women have never been married, and 70 percent of successful professional Black women remain unmarried. More and more Black women than ever are looking outside of their race to find love and marriage.


In the "Nightline" segment, a reporter sat down with a group of single and successful Black women in the Atlanta area to find out why they think they are still single. And comedian/ love guru Steve Harvey weighed in on why he thinks so many Black women are not making it to the alter. He says we shouldn't lower our expectations but compromising some of them wouldn't be a bad idea.

Read more...

Sleep Apnea. An unattractive solution.

Ask yourself. If you had sleep apnea, would you sacrifice beauty for comfort or comfort for beauty? Yes or no. Interesting article below.


ARE YOU SNORING YOURSELF TO DEATH?

(an article by CureSnoringToday.com


One of the unfortunate realities of life for many people is snoring. Most of us do it to some degree, but for 1 in 6 people snoring is a serious health and quality-of-life issue. Not only can it put a huge strain on our relationship with our bedmate - but it also can signal a serious health condition.

This condition is called Obstructive Sleep Apnea (OSA) and it's caused by the relaxation of the muscles in the back of the throat and tongue while sleeping which in turn blocks the airway. That blockage cuts off breathing causing a person to momentarily wake up. It can literally happen hundreds of times per night.

OSA can have serious health implications including chronic fatigue, high blood pressure, weight gain, and even heart failure and stroke.

Until recently, treatments for snoring and OSA were highly intrusive and costly, or of limited effectiveness. They included surgery, in which a doctor cuts away or shrinks tissue in the back of the throat, a CPAP face mask which forces air into the lungs keeping the air passages open while you sleep, or an oral mouthpiece designed to force the lower jaw out during sleep, keeping the airway clear.

With treatment options like these, it's little wonder that so many people have resigned themselves to living with the exhausting and frustrating consequences of their snoring and OSA condition. Snoring, it seemed, like the common cold, was destined to escape a practical solution.

That is, until OSA sufferer and inventor Stephen Matthews had a brain storm. Frustrated by his condition and the lack of good options, Matthews worked to design something that could gently hold his jaw in a position that would allow his breathing airway to remain clear while he slept, and that would also be so comfortable he could fall asleep wearing it.

After some success with a homemade device, he set off to engineer what was ultimately to become the MySnoring Solution Chinstrap. That was several years ago and today, his ergonomic chinstrap has helped thousands of people relieve their symptoms and get a decent night's sleep, night after night.

And now his chinstrap concept has been clinically proven. In a case study by the Eastern Virginia Medical School, it was found to be as effective in treating OSA as expensive CPAP machines.

So, if you or a loved one suffers from snoring and are looking for a non-intrusive, affordable and, above all, effective treatment, the MySnoring Solution may be what you have been waiting for.

Try a My Snoring Solution jaw supporter and start sleeping without snoring tonight. Order yours now for just $89.97, and get an amazing 12 month money back guarantee at CureSnoringToday.com. You'll also receive a free American Medical Review DVD and a copy of the book "7 Steps to Sleep Success."

This article sponsored by CureSnoringToday.com Copyright Howlifeworks.com 200

Read more...

2010 Predictions for PR

Written by Rachel Herrscher

In a slight departure from my last few VERY lengthy posts, I thought I’d post a great link to some Predictions for the PR industry in 2010.

My takeaway: Social media shouldn’t be a specialty in PR, but a standard.

It’s crazy to me that people view social media and public relations in different buckets and, in some instances, different agencies. It’s time for social media to be considered mainstream media and integrated into every marketing and PR tactic.

Read more...

If you go to Whole Foods, you've probably seen her products. Meet Jane Carter.

JANE CARTER, CREATOR OF THE JANE CARTER SOLUTION HAIR CARE SYSTEM:

After 20 years of experience in working with every different hair texture imaginable and frustrated by not being able to find natural based products that worked effectively for everyone, I decided to start The Jane Carter Solution.

Our products are specifically designed for dry hair. Including curly, wavy, straight, relaxed, natural hair, color treated and locked hair. We use ingredients derived from nature, natural butters, and certified organic essential oils that make your hair vibrant and alive again. Like the thousands of satisfied customers that use our products on a regular basis, I am sure that you will get great results from every use.


Natural Hair Care with a Conscience.

Our Philosophy

Above all, we believe that "hair is hair," and that segmenting hair care by ethnicity does not encourage diversity, love and multicultural coexistence. We also believe that what you put on and in your body should promote wellness, and also be kind to the earth. Finally, as a company, Jane Carter Solution supports grassroots initiatives that contribute to the protection, growth and development of our global communities in need.

Use them in good health. ~ Jane Carter

Read more...

Interview with Antonio Harlan

http://www.blogtalkradio.com/ImageQueen/2009/11/04/Magnetizing-Money-Seminar

This is a great interview as a prelude to the Magnetizing Money Seminar in Detroit. Whether you are an Ardyss rep or not, this is for anyone looking to attract wealth.

Speaker: Antonio Harlan
Sunday, November 8, 2009
Time: 1:00pm - 3:00pm
Location: International Institute
Street: 111 Kirby
City: Detroit


See you at the top!

Lisa Wilmore
Distributor
lisa.wilmore@comcast.net

Read more...

Get your own Apple Bottom with this panty shaper

Who needs implants, unhealthy injections, etc...just invest in this fantastic panty reshaper by Ardyss International. It's much more cost effective and can be worn under so many different garments to give that smooth, shapely silhouette we all want.


To order (sizes range from xs-xxl) and can be purchased online at http://www.ardysslife.com/lisawilmore. Don't forget to ask me how you can obtain a discount up to 40% on any Ardyss International garment or nutritional product.

Read more...